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Building Great Products With Effective Analytics

Shailvi Wakhlu
Senior Manager, Strategy & Growth at Salesforce

Shailvi is a Senior Manager for Strategy & Growth in the Data Intelligence group at Salesforce. As an analytics professional and a former software engineer, she's been involved in shaping products for the last 12 years. She has worked on analyses across various business functions including product, sales, marketing and customer support in Fortune 500 and mid-size companies, including Fitbit, Monster.com, and Prezi. All the products Shailvi worked on had 40M+ users which trained her on the nuances of analyzing data at scale.

Course Description:

How do companies build great products using data? This talk will walk through the framework for driving product success through analytics. The framework will include the actual steps, as well as the underlying principles of effective analytics. The talk will include examples of typical product questions faced by startups, and how they can be answered to create a strategic product roadmap.

Attendees will leave this session with a better understanding of how to:


  • Be an impactful analyst

  • Create a framework they can use to build great products

  • Use the framework by seeing it applied in real-world situations