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Using Data, Analytics and Research to Build Winning Campaigns

Jeeyan Rostam-Abadi
VP of Marketing at Hawke Media

Jeeyan is the Vice President of Marketing at Hawke Media and oversees all global marketing efforts. He is responsible for linking the company’s business development and marketing team to the client-focused operations of the business to build the Hawke Media global brand and create consumer awareness and advocacy through all channels. Jeeyan oversees the global management of Hawke's brand, including consumer insights, digital marketing, creative development, client management, marketing effectiveness, partnerships, and media and employee communications. He graduated from the University of Illinois Urbana-Champaign with a B.S. in Management & Marketing.

Course Description:

Starting a business can be fast, easy, and inexpensive—but with a 50%+ failure rate, growing and sustaining a profitable business is more challenging than most entrepreneurs and business owners imagined, especially online. With marketing being both human and data-driven, Jeeyan will showcase how marketers can make their brand stand out in a crowded space by leveraging data and insights to develop an optimal and sustainable marketing strategy.

Attendees will leave this session with a better understanding of how to:

  • Use data and analytics to understand what to deploy, and where

  • Generate outcomes from qualitative and quantitative PR

  • Strategically leverage content to educate, entertain, inspire, and convince

  • Drive cross-channel marketing synergies and scalable growth