Taking your startup from an obscure outsider to the next big thing in your industry requires skill, dedication and a decent dose of luck.
You can improve your chances of success, and make up for your limited resources, if you use automation to your advantage.
Lead generation is especially well suited to the implementation of automated tools. So let’s discuss exactly how you can find those all-important first customers and set your startup on the road to rapid growth.
Looking for leads in the right placesPart of the challenge of finding potentially lucrative leads is knowing where to look. LinkedIn is well suited to this, especially if you provide B2B products and services.
This social platform pulls together professionals from across every industry and sector. You can find prospects, start outreach campaigns and foster fledgling relationships with the people who will eventually become loyal customers.
Of course with literally millions of users, manually managing your outreach efforts on LinkedIn is time consuming. This is where leveraging a modern LinkedIn automation solution for sales and lead generation comes into play.
The latest platforms are able to automate everything from filtering out prospects according to keywords and categories you define, to sending contact requests and messages to get the conversation started.
You can even issue follow-up messages automatically, letting you nurture leads in a responsive and personalized way, without having to dedicate hours of your precious time to this every day.
Of course LinkedIn is just one of the places to start your search for juicy leads that will later lead to sales. Automation solutions are available for lots of other platforms, so it’s simply a case of picking the one that links with where your target audience is most likely to spend their time.
Scaling lead generation to consistently boost conversionsAutomation is not just about encompassing the needs of your startup today, but also accommodating them tomorrow and beyond.
Scalability should be a priority when picking any platform, whether that be for lead generation and sales or customer relationship management and retention.
Aside from the benefit of being able to grow a startup unhindered by arbitrary limits on lead generation, automation is desirable because it lets you do so in a way that is always cost-effective.
Pricing for automation solutions typically varies depending on your expected usage, ensuring it is accessible not just to large organizations, but also to small teams and everyone in between.
When the time comes to level up your efforts and cater to the increasing momentum of your brand, automated platforms will be right there behind you.
Capitalizing on the head of steam you build up when your business is the hot new thing is a must, and automation lets you do so affordably.
Considering integration optionsThere are lots of different automation tools out there for startups to consider using. The key is picking the product which is both within your budget and also capable of interfacing with the other services that you are inevitably going to require, or are already using.
This can of course be at a platform level, as in the case of LinkedIn support discussed earlier. However, it can be more wide-ranging than that. Perhaps you are eager to ensure that there is interoperability with your preferred email service, or the file sharing and word processing software you are familiar with.
Weighing up automation tools according to their integration capabilities, not just their raw features, will let you sort the wheat from the chaff. It should also answer some of the burning questions you might have during procurement.
Embracing analyticsAutomation can only go so far when it comes to growing your startup through lead generation and outreach. You will still need to put in the time and effort to harness the features of these tools effectively, and also to make changes to your tactics when it appears that they are not working.
Analytics will come baked into the best services out there, letting you see data on how your campaigns are faring and in turn letting you identify where manual intervention is needed to improve outcomes.
Wrapping upThere is no way to guarantee growth in your startup, but that doesn’t mean you should shirk the responsibility of preparing for it.
With automation, especially for things like lead generation and marketing, you can secure the scalability you need without breaking the bank, and serve your business well for years to come.