Most organizations need to establish a strong online presence so they can keep up with the competition. With a social media channel like Instagram, companies can benefit from easy access to valuable audience information, which helps them develop customer-targeted marketing campaigns. Also, this platform offers business accounts with a valuable feature called Instagram Shop where they can upload a product catalog, which is an essential element in improving conversion rates.
In just over a decade, Instagram has expanded from a simple image-sharing app to a hub of professional business activity. Brands may run fundraisers via live broadcasts, open shops from their profiles, and enable users to book reservations from their accounts. However, you may face challenges if you discover different features and updates on the latest business tools on this platform.
As an entrepreneur, you should read this complete guide on using Instagram for the growth of your startup company so you can effectively make use of its features.
Spy on Your CompetitorsAs an owner of a startup business, you need to actively keep up with your top competitors in your industry to gain a higher market share. With that, you must leverage Instagram to conduct an in-depth competitive analysis, which is beneficial in finding growth opportunities for your company. This strategy is important because it’ll help you recognize how you can improve your own organizational strategy and learn how you can outdo their brands, which gives you a strong competitive edge in the marketplace.
The first step in conducting a competitive analysis is by creating a list of your direct and indirect competitors in your niche. Then, you have to search for their accounts using the Instagram search and simply select profiles you want to keep tabs on. Once you find out that some brands are private, you must consider using a private Instagram viewer so you can easily stay on top of industry trends by receiving daily updates on their marketing activities.
Produce High-Quality ContentInstagram users are on this platform to interact with highly engaging content that piques their interests. Therefore, you must consistently deliver quality content on your Instagram feed so you can sustain the interest of your existing followers and influence their purchasing decision.
In addition to regularly posting high-quality imagery, you have to ensure you supply them with relevant and informative content to encourage active audience engagement. Before you start producing content on Instagram, you have to understand the preferences of your target audience by interviewing some of them.
You need to ask how often they use this platform so you can supply your content during their most active times to gain more views. Then, you must actively monitor Instagram analytics to improve your caption usage by identifying accurate patterns related to various caption formats.
Collaborate With An Influencer In Your NicheMost Instagram users love receiving regular updates from their favorite celebrities because it makes them feel like they’re taking part in their glory. Since these prominent accounts have already created an established community on this platform, they can influence their purchasing decisions on certain products and services. Thus, as a startup owner, you must consider collaborating with an influencer in your niche to help your brand reach a wider audience and gain higher revenue.
Influencer marketing is an excellent way to establish brand awareness, but it may be hard to find the right influencers for a new brand. You must consider looking at the followers of your competitors since it's possible to view them so you can discover influencers who are already posting about similar products and services.
Once you select the right influencer, you must allow this person to share your brand with your audience in a way that feels natural for them so they can continue to be authentic as they promote your company.
Interact With Your AudienceEnsuring an active audience should be your top priority to improve your online visibility on this platform. If you already have engaged users on other social media channels, you must bring them across to Instagram by providing a valuable content preview on these networks to gain more followers.However, you must ensure to regularly check those links to avoid having broken social media links, which may result in a lower lead generation rate.
As you continue to supply your followers with consistent and highly engaging content, you can expect to leave comments on your posts. That said, you have to respond to their active engagement by liking and commenting on their comments to establish a connection with them. If they leave testimonials on your content or via direct messages, you may ask for their permission so you can re-share their positive reviews through your story.