Running a managed service provider company (MSP) is no easy task. There's a lot of work that goes into it, and it's not always easy to get good clients. But, if you've been in business for a while now, you may have found that getting good clients is easier than it used to be.
How do you get good clients for your managed service provider company? There are many different ways to attract potential clients for your managed service provider (MSP) business. First, you need to get your business online. Your website is your online portfolio. Any potential clients that come to your site will have some idea of what you can do for them.
It would help if you focused on showing off your skills and experience. List your certifications and awards.
And don't forget to show off your social media accounts. These days, if you don't have a social media presence, you're nobody. Here are some more essential client-acquiring tips for your MS
Offer great customer service
The biggest problem of any service business is that it is extremely hard to get new clients. With a managed service provider (MSP) company, customers already come with the business, but it is still hard to get new customers. If you want to succeed, you need to offer great customer service. Great customer service is the most important thing you can do to make money as an MSP.
CommunicateIt would help if you began good communication with your potential customers. Otherwise, you will not be able to make good contacts with them. You can do this by offering free consultations and free estimates to your prospects. At first, you may have to spend a lot of time explaining to each person why they should pay attention to your business, but this is all part of good communication. It helps you to build good relationships with clients and to manage their expectations. It also helps to build credibility in your business.
Offer ValueMake sure that the service you're providing is really adding value to the clients you're targeting. People will not be interested in your services if they don't feel the service will add value to their business. That doesn't mean you have to perform your services for free, but it does mean that you have to be able to show that the services you're providing are going to add importance to the business.
Just saying "I'll help you grow your business" is not enough; you need to be able to show how your services will help them.
This is why it's important to offer something that is unique. If you're a company that offers managed services, but you are competing with companies that offer the same thing, you're going to have to offer something that makes them choose you.
Provide services that integrate with business systems
Providing a variety of services is an excellent way to get started in the managed services business. One way to increase your service offerings is by ensuring your solutions integrate with the client's current systems. If you are a managed services provider, you should always be looking for ways to improve the client’s business efficiency.
MSP integration helps organizations connect to and use a variety of third-party software for all tasks, from marketing to accounting. If your clients use software from a wide variety of vendors, ensuring proper integrations can be key in retaining and expanding your MSP business.
Price your services right
In order to get good clients and maybe even get more profits, you have to price your services right. The best way to find out how much you should charge for your services is to do some research on what other people in your area are charging for the same or similar services. By doing some research, you can find out what works best in your area.
A lot of people make the mistake of pricing their services too low. This is a mistake because it doesn't give you enough room in the future to negotiate. So, how much should you charge? Well, the first thing you want to do is figure out how much it will cost you to provide the services.
Then you want to add a profit margin. The profit margin will be how much you will make off each client. The profit margin should depend on a number of things like the type of work you're doing, the number of hours you have to put in, and the cost of living in your area. But as a general rule of thumb, you should be charging at least 20-25% more than the hourly rate it takes to do the job.
Create targeted marketing campaignsMarketing campaigns are the cornerstone of the big names in the managed services industry. Their campaigns often feature banner ads, print ads, and email campaigns. They are also constantly offering free services, training, and other perks to attract new MSP clients. These perks and MSP marketing campaigns are the reason that big managed services companies continue to grow in a crowded MSP market.
Give away freebies to get referrals
One of the best ways to get referrals is to offer something for free. The giveaway can be in the form of software, a service, or a product. The idea is to offer something for free and then ask for something in return. When you give your customers something for free, they feel appreciated. When they are appreciated, they feel good about what you are offering. When they feel good about what you are offering, they will refer you to their friends.