As a small business owner, your marketing budget is relatively limited. If you don't spend your ad dollars wisely, it can impact your revenue, and you may miss the opportunity to gain exposure. For maximum results, you must figure out the best advertising techniques for your particular industry.
...

Logo redesigns carry a powerful history. Some have paved the way for a large jump in sales and new customer growth. Other efforts have resulted in cratering stock prices and customers incensed about losing a look a feel that has become a part of their comfort and life.

So when you are looking ...

Most of today's marketing is done online. Be it with careful SEO management or with social media promotions, companies use various methods to make their websites and their services noticed. Therefore, one might wonder whether email marketing campaigns have a place in modern online marketing. Afte...

An impressive number of startups in various fields appear every day since many inspired specialists decide to separate from the company they work in and run their own business. Unfortunately, most of them fail at the very beginning and don’t reach initial goals. According to the Statista report, ...

Like many women, I grew up convinced that while worthwhile, choosing to become a mother one day would inevitably slow me down as a professional. Decelerate me, if you will. So at 38 while airborne en route to Lima for business, when my son first kicked me from the inside, I stayed calm. And four ...

Sales are not only essential in keeping your business afloat but can also attract potential investors that become the lifeblood of your startup's growth.

To ensure the success of your startup, a targeted sales strategy can give your team a clear path to focus on. The Los Angeles sales trainin...

A great product isn't enough to create a successful business - what turns a business into an empire requires an excellent product combined with exceptional marketing.

Thanks to the Internet, it's easier now more than ever to get a brand or startup in front of target customers.

With all ...

Founding a company is a leap of faith that most find difficult to take, which is why we are Introducing our monthly series called “Founderly Advice!” Each month, we will handpick a founder and ask a series of questions to understand the grit and fortitude it takes to launch a startup.

Our debu...

You've decided to incorporate your small business or form a new LLC from scratch — possibly in order to give yourself some protection from legal liability, more legitimacy or because you need to hire and pay employees.

In any case, there are steps that you will need to take to register your LL...

In Tech there is so much emphasis on claiming that your new solution will disrupt the status quo, that much of the fundamentals of building a great brand never get considered. So often do great solutions suffer from poor communication due to a misunderstanding of how people learn about new techno...

Our human civilization has been built on the foundation of consistent scientific and technological progress. Technology has influenced our course and revolutionized the way we work and live in a persistent manner.

In recent decades the pace of progress has accelerated leading to many importan...

New York City excels in a number of various fields, and financial technology is certainly no exception. With so many stock exchanges, investment banks, and trading firms to be found, the Big Apple provides an ideal environment for integrating technology into financial operations. For the...

When I was five years old, my father and I were together in a car crash, in a newly purchased car. I, survived unscathed. He, died after 24 hours in a coma and after repeated surgical operations to save his life.

As a way of grieving my dad’s tragic death, my mother wore black for more than 15...

In life, change is inevitable but in business change is vital. For success in the digital world, you need the latest technology and the ability to reach people in innovative ways to get an edge over your competitors.

Technology trends can indicate new markets and even give rise to new methods ...

While mobile apps have penetrated enterprises of all niches and as using mobile apps for all kinds of workplace tasks have become increasingly common, keeping crucial data out of the reach of the wrong hands has become a significant concern. Maintaining proper rules of data access has been a c...

Contract management is a crucial initiative for organizations of all shapes and sizes. It becomes increasingly important as companies expand and the volume of contracts in question increases dramatically as well.

What is Contract Management?

It is a discipline that supports commercial manag...

Security is one of the most vital aspects of any mobile application. However, it is often found to be neglected during the process of app development. In this blog, we will walk you through some essential ways that can help supercharge security during the development of a mobile app.

In the ...

What is MRP software?

MRP software refers to software systems that are automated, and which are used for the purpose of manufacturing resource planning. The aim of MRP software systems is to ensure that material and production planning processes are fully-automated, and simple.

How is MRP ...

For years accessibility has been an afterthought when it comes to the design and distribution of technology because those with disabilities are not often thought of as the “target market”. An estimated 12.6% of the US population, roughly 40 million Americans, are classified as disabled with 15%...

Building a successful business is difficult, and the first few years can be especially grueling. When first beginning any business, the owners’ focus tends to largely be on growth. After all, regardless of whether the goal is a sale to a larger firm or building the next Google, nothing happens wi...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for a product or service. It’s also critical to obtain intelligence on how a product or service coul...

According to finance professor Tania Babina, exposure to a firm’s research and development department can provide valuable insight to those hoping to start an entrepreneurial venture.

In a recent paper she co-authored with Sabrina T. Howell of NYU Stern School of Business, Babina found that wh...

In networking, it’s often the case that the person who can help you is a friend of a friend.

But securing that third-party relationship can be complicated for women, especially if they are in a field that has been traditionally occupied by men.

In a recent paper, assistant professor Mabel A...

Starting a successful business is no walk in the park. Aside from borrowing funds from financial institutions and investors, yielding any profits for the first few years is uncertain. However, it’s essential to exercise patience as, over time, your business will grow. Here are seven critical achi...

It’s well known that most industries are still overwhelmingly dominated by men. For instance, Wall Street, tech, construction, and engineering are only a few of the industries in which women are underrepresented, holding only 9 percent and 6 percent of the senior roles in venture capital and pr...

Thinking about making that major leap across the pond to expand your global reach and tap into new markets? Opening your very first US office is an exciting step towards elevating your business, and in our opinion, there’s no better choice for international tech startups to set up shop than in Ne...

Getting the right work-life balance can be tough, especially in the UK where employees work the longest hours in the EU. Therefore, it comes as no surprise that stress in the workplace is at an all-time high.

While it may be easy for an employer to shrug their shoulders and deem stress and me...

Today’s information-age has rapidly transformed how people conduct business, learning, as well as general interaction. Advances like instant messaging, social media, and email are primarily designed to make communication and business operations more convenient and easier.

Technology is said to...

1. Pre-show work: Have clear, attainable objectives for the show. At TechDay, these might include vetting potential accelerator programs, impressing venture capital groups, meeting angel investors, scouting for talented future hires, and networking with like-minded founders. Spend some time devel...

When searching for ways to increase traffic to your company, the answer may be in an unlikely place: emails. It may surprise you, but for years, email marketing has been a valuable tool to increase revenue and traffic to your business. For every $1 spent, marketing through emails generates $38 in...

Creating PTO and leave policies can be a complex undertaking for any employer. Discover some important considerations for your company leave policy.

Whether for vacation, sick leave, or an unexpected illness in the family, all employees will need time off from work at one point or anot...

When it comes to small business owners or entrepreneurs finding the perfect office space for lease, I always say - every company is unique and there is “no usual.” Perhaps just the sheer uniqueness of every small business makes that our very own “new normal.”

I certainly understand how findi...

Advocating for better mental health at work often starts by offering the right benefits to employees. In this post, explore some popular options.

People want to feel happy at work. This isn’t breaking news, and in fact, we’ve written about employee happiness a lot on our blog.

But as more a...

Spending on cybersecurity—and the cost of cybercrime—is soaring. It raises a question: Why is it so hard to protect data? Jennifer Kitses explains.

Last fall, Equifax, one of the three largest credit-reporting agencies in the United States, revealed that hackers had breached its defenses, ca...

Columbia Business School Senior Scholar Paul Ingram shows how to cut through a barrage of input.

The most important decisions a leader makes are never straightforward. Whether you’re charting a corporate strategy or making tough budget cuts, multiple criteria come into play. Without s...

Professor Oded Netzer shares his insights on avmajor business challenge. How managers can develop the ability and confidence to ask the right questions, spot patterns, and process that information in parallel with an understanding of the wider business situation.

At the heart of good decision ...

Open innovation has a strong foothold in the tech industry. Big tech companies create application programing interfaces, or APIs, to tap into the knowledge base of outside software developers. By doing this, centralized companies are able to access external pools of knowledge that enhance the val...

Michele Berdinis is President and Senior Attorney at Beeline Legal. The company provides trademark registration legal services through a web-based expert system designed and backed by an experienced trademark attorney.

It’s boring and barely worth mentioning that we’ve seen a revolution in the...

These days, tech innovation can be the defining line between success and failure in business. With the ubiquity of technology pushing emerging trends almost every day, it is easy to find yourself falling behind your competitors after missing a vital opportunity to introduce "the next big thing."
...

Innovation has always been one of the hallmarks of a successful company. Taking risks with new technology has created some of the world's largest businesses in the last few decades. From retail giant Amazon to Google, the single largest source of advertiser revenue and aggregated data in the worl...

Chris Corbishley is an Investor at Forward Partners, a leading early-stage VC fund providing startups with capital and operational support, with a special emphasis on the UK's next generation of AI, e-commerce and marketplace businesses.

Negotiations can be daunting. Whether you’re convincing ...

The latest technology advances of data science and machine learning made them powerful business tools. Data Science-powered solutions can deliver actionable information that enables companies to improve efficiency, effectiveness, and customer satisfaction.

Data Science & Machine Learning

Da...

The process of shepherding a startup idea all the way to its launch as a software product is a lengthy and perilous one. However, there are ways to smooth the process as much as possible. This is especially true if you have chosen a solid software development partner who will build your solution ...

If your project involves audio and video communication in real time—regardless whether it is the main idea or just an auxiliary feature to enhance user experience—there is a technology that might become your optimal choice. It is called Web Real-Time Communication (WebRTC), and it is basically su...

Starting up a business in this day and age is probably one of the most challenging journeys one can take on. It all starts with one idea, and then the excitement kicks in. However before you start throwing money away to get it off the ground you need to be realistic and have a clear strategy in p...

The side-project-turned-company is a common path that bootstrapping founders take to grow their first company and it’s worth revisiting some of the best-practices in this article.
Fact is, you don’t need a lot of money, venture capital funding, or even an original idea to bootstrap yourself into...

A web application project begins by deciding which technology stack will best fit its requirements. Not every application has the same performance needs, so this initial choice is important to ensure that your finished project will deliver a smooth user experience.

The two main pieces of a te...

The Apple WWDC and Augmented World Expo were two events that indicated the direction of augmented reality technology trends for 2018. Both showed us the present state of AR technology and where it's likely to go in the next couple of years. Below are 7 trends that will keep garnering attention i...

Design thinking isn’t just about the visual outcome of a product. Rather, it’s a method of creatively and practically solving problems that keeps the user top of mind. Understanding the user’s wants and needs allows us to make more accurate decisions during the inspiration, production, and iterat...

With 2017 being a record-breaking year for cybersecurity incidents, it is clear that this is a concern for every business. From small, digitally-enabled companies, to large enterprises, organizations of different sizes are facing the same threat.

Hackers are trying to exploit your vulnerabili...

There’s a crushing, isolating pressure that engulfs many entrepreneurs as they try to transform a passion into a profession. Long days extend into exhausting late nights as they wrangle talent, negotiate funds, and wonder just how far away success (or failure) lies.

In the world of business, a...

In short:

-In software, swift financial processes are key to beating your competitors.
-The chart below shows benchmarks for key software-industry KPIs so you can compare your business’s financial prowess to others.
-If you want to improve your performance, then it may be time to make some c...

May 25 2018 is an important date for many operations doing business in Europe, as it represents the moment when the General Data Protection Regulation goes into effect. The GDPR protects the personal privacy and data of EU residents, and fines for non-compliance are stiff. The GDPR standardizes d...

In the beginning, you and your co-founders bootstrapped solutions and personally attended to each customer like they were newborn kittens. Your internal messaging system was a tap on the shoulder, and your communal desk doubled as a ping-pong table (or was it the other way around?).

Startup li...

From ideation to exiting and everything in between, here’s a roundup of top insights from Columbia Business School alumni venture capitalists

Kesha Cash ’10
Impact America Fund

"Formal education is important, but don't discount your lived experience. Ingenuity, resourcefulness, resilience,...

You’ve created an engaging name for your startup, secured your url and social media profiles, built your product, and hired the right people, all to solve a problem. There’s a reason this problem needs to be solved and there’s a reason you’re the right person for it, but how do you communicate th...

Conventional thinking in venture capital is that success requires aiming for the fences. Home runs (or even grand slams) are necessary to generate a reasonable rate of return in light of the large majority of portfolio companies that go out of business. But is this the most sensible approach?

...

We’ve reached an inflection point: the conversational interface is now viable for a much wider set of tasks and applications. The story of how we arrived here is for another day. But put simply, with advances in AI, machines are increasingly able to converse intelligently with users. This is a hu...

Discovering Augmented Reality

Delivering information in more dynamic ways is one of the great challenges of the current tech revolution, and one solution that is rapidly rising to meet the call is augmented reality. AR systems overlay information on real-world scenes in real time. A fan at a s...

As the founder of Contently, Shane Snow and the company’s Director of Content Strategy, Joe Lazauskas put it, Contently quickly transformed, “from a startup sharing half a floor with two other companies to a global tech company with over a hundred employees.”

Founded in 2011, Contently has red...

The best way to carry out a software project is to hand it to one team who will be solely responsible for the ongoing cycle of product development and delivery. However, modern businesses are rarely limited to a single product. Established companies and enterprises tend to outsource software deve...

Having unlocked “the first scalable revenue channel in 10 years” BounceX has become a powerhouse in the world of tech and entrepreneurship.

The company’s CEO, Ryan Urban, sat down with TechDay to share his insights on what it took to turn his idea into a business worth millions.

Along with ...

Enterprise-level players know that technology and innovation are the keys that unlock business success, and attending industry events is one of the best ways for companies of all levels to keep up with the ever-changing world and stay ahead of the competition.

Tech experts and managers of Mobi...

Stop me when you’ve heard this before - Your team, despite your best intentions and employee of the month programs, seems to be becoming less interested in your work by the day. No matter what you do …

Wait, what’s that? Stop already?

That’s what I thought.

You see, team building has ...

Launching your own startup is a big decision, especially if it involves quitting your day job. Even if your venture succeeds, you’ll probably experience your share of stressful days and sleepless nights. And if it fails, you may be in for worse.

Like most prospective founders, you’ve probably...

Ecommerce websites are arguably more complex than regular websites that are mainly comprised of a home page, an about page, a portfolio of services, and a contact information page. Aside from the usual components, they have category pages, individual product pages, shopping cart pages, thank you ...

Software development outsourcing is one of the primary ways of launching a business within a certain limited budget.

If we compare outsourcing to in-house developers, which require regular salaries, work space, and procurement, outsourcing becomes a cost-effective solution, particularly for s...

Marie Le Page, UK CEO of LivingPackets, new European express delivery startup, shares the lessons she has learnt on her journey as the CEO of a sharing-economy business

Technology-driven, the concept of the sharing economy has become one of the most exciting developments in the last five years...

This is a short warning to entrepreneurs. Founders often start a company based on their passion for something. That’s fine as long as they are also solving a problem or otherwise addressing the needs of a clearly defined target market.

The advice that is dispensed too often these days is to pu...

Turns out, you don’t need your own 2007 version of Kim Kardashian to help you make the most of your closet.

Cladwell, a mobile app founded in 2013 is helping users revamp and revive their style without emptying their wallets.

The company has grown exponentially since its inception, having r...

We’ve all been there. You find yourself running late for a meeting or dinner with friends all because you misplaced your phone, wallet, keys or some other aggravating combination.

Nothing makes you feel more helpless than searching every crevice of your home for something you really can’t affo...

Though launched only a few years ago in 2015, Hooked has already risen to the top of Apple’s top free apps chart, joining the ranks of major app giants like Bitmoji, Snapchat and Instagram.

If you’re not yet familiar with the increasingly popular app, Hooked allows you to read bite-size stori...

Nobody likes to be rushed – most of us like to work at our own pace, leisurely and without stress. But come the holiday season, we all feel like we’re in a mad dash to get work finished, invoices paid, deals closed and Christmas cards sent.

But something we often forget to do is to take a m...

We’ve all been there. Your alarm goes off on weekday morning, and at that moment, you’d almost rather lose your job then roll out of bed.

This overwhelming sense, “do I really have to?” can be spurred for a variety of reasons, but more often than not it comes down to work not being a place y...

Founded in 2006 in Lincoln, Nebraska, Hudl, a company that provides video review and performance analysis tools for sports teams, quietly grew to have an estimated worth of over $100 million.

Since its inception, Hudl has acquired over 162,000 total active teams across 30+ sports and more tha...

Building a selling process from scratch is a daunting task, much less scaling it to something that will eventually pay all the bills. To shed a little more light on how to get it done, here’s the best advice on scaling up your sales from five entrepreneurs.

As you may have noticed already, one...

The unpredictable nature of tech launches can be incredibly challenging for communicators. From shifting launch dates, to evolving product features, and the last minute race to finish technical development, there is usually a very short runway and limited resources to develop a strategic, impactf...

When thinking about the companies or brands you most admire, which come to mind?

If your list contain brands like Apple, Google or Amazon, you’re not alone. The frequently cited companies mirror rankings of the world’s most admired companies: Apple (#1), Amazon (#2) and Starbucks (#3), Southw...

Whether you’re building furniture or selling insurance, starting a company is no easy task. Things like ensuring invoices are paid, getting your business marketed, and more, are all part of the equation - and that’s just the tip of the iceberg.

However, something that many entrepreneurs don’t...

Since eating has persisted as society’s favorite hobby since the dawn of time, it’s no surprise an immense amount of food related startups have come into existence.

However as most of us are more “bone apple tea” than Barefoot Contessa, it is reservation based dining startups that are most s...

You might think that share schemes are something only set up by established businesses with a large number of employees. The truth, however, is that share schemes are a great thing to have in place early, no matter what stage your business is at.

1. The shared ownership effect

When you’re ...

Setting up in a new location is a daunting and challenging prospect for any business. Unless there is a client or customer already in the location, it’s a leap into the unknown!

Engaging local business communities is a key part of getting to know who’s who in a new location. Based on our exte...

Close more deals, hire more staff, earn more profits. This is the mantra that propels the 10% of entrepreneurial pursuits into success stories. But when you’re strapped for cash to start with, the idea of making it big seems like a dream come true rather than an obstacle you should be preparing f...

Expanding into a new markets can be an effective way to grow your business, but it takes a disciplined process to properly assess the potential growth of each opportunity. Entrepreneurs and established businesses alike should be wary of jumping into a new market simply because an opportunity came...

Whether you run a three person startup or have a company that has reached Airbnb level success, digital marketing is fundamental to continued growth.

Though it varies greatly what a digital marketing campaign entails and is able to achieve, there are core elements that are universal.

Briann...

If you didn’t already know, we’re currently living in the future.

Sure we’re not zooming around in flying cars or taking vacations on the moon (though this seems imminent), a lot of technology that was previously reserved for 80s sci-fi films is now a reality.

From drones to 3-D printers, m...

In an age where foods fads like veganism and kale based anything have become almost hostile, Food52 serves as an oasis from the mania.

Though this digital food community advocates for things like home cooking and wholesome ingredients, Food52’s sensibility is a clear deviation from the snobber...

This post was provided by NetSuite and has been repurposed with permission

For businesses today still running siloed, departmental solutions of yesterday, there are daily challenges meeting the needs of the modern consumer. The answer for many is to turn their ERP system inside out.

Consume...

Companies like Uber and Lyft have forever changed the meaning of terms like “getting around” and “public transportation,” affording anyone with a smartphone and a credit card the luxury of their own car and driver.

Uber’s debut in 2009 officially launched this industry of ride-sharing, also c...

Few entrepreneurs can even dream of the visibility, value and recognition that comes from entering the Dragons’ Den. The hit BBC show has propelled countless startups into the mainstream, yet for many, appearing on the program is nothing more than a pipe dream.

That is, of course, unless your ...

Great leadership is the difference between success and failure in any business, but with 50% of startups failing within the first five years, having the right leaders in place is critical for new businesses to grow.

It’s up to the leaders of a startup to make decisions that will shape the bus...

This post was provided by NetSuite and has been repurposed with permission

Introduction

Starting a business can be hard. Growing your business can be even harder. Whether it’s poor customer data, manual and broken processes, minimal operations visibility to make decisions, building a winni...

All tech startups are in the business of speed. But moving fast and breaking things is only sustainable if you can stop customer relationships from fracturing in the process.

So before your next crisis arrives (and it will), be sure your support team has a plan for the customers who will inev...

This post originally appeared on NetSuite's blog and has been repurposed with permission

That iceberg the size of Delaware now floating free isn’t the only one people need to worry about these days. There’s a virtual armada of icebergs out there today taking the form of legacy ERP providers.
...

Are you ready for the new revenue recognition standard to go live? For companies in many industries, implementing this standard is likely to be more time-consuming, complex and costly than management expects. Here’s an overview of the changes that are coming soon to your income statement.

A Ma...

This post originally appeared on NetSuite's blog and has been repurposed with permission

When the leaders of Sourcingpartner Inc. decided it was time to trade in a largely manual warehouse management process riddled with bottlenecks for a modern, cloud-based alternative, they knew their choi...

This story originally appeared on Forbes and has been shared by Branch with permission

Whenever I look at our company, I am in awe of the amazing team we’ve built — a team dedicated to excellence and execution, and not afraid to try, fail, learn and try again. As we celebrate our 100th hire,...

Read enough technology headlines these days and it’s easy to assume that the human voice box is about to become a vestigial organ. Much like an appendix or tailbone, it will soon be remembered as a formerly useful tool that’s no longer fit for our modern world.

Customer service leaders certai...

Assessment of internal controls is part of today’s auditing requirements and helps identify risk factors. But, it can sometimes be unclear why auditors ask so many questions about their clients’ internal controls.

The American Institute of Certified Public Accountants (AICPA) issues technica...

First – what is growth hacking?

It’s an important question. Today, many marketers like to describe themselves as ‘growth hackers’, when the truth is they are nothing of the sort – they’re simply trying to sound a bit cool and clever to the uninitiated, like they’re in on a special secret that ...

When does the new election apply?

Starting with tax years beginning in calendar year 2016, if you are a qualified small business, subject to limits, you can elect to apply all or some of any research tax credits that you earn against your payroll taxes instead of your income tax. If you are en...

This post originally appeared on Branch.io's website and has been repurposed with permission

I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over email, or chat with me at conferences. From SF to NYC, Amsterd...

Chatbots are appearing on messaging platforms in droves. They’re everywhere. And I’m not just talking about generic customer service bots that live on websites – those have been around awhile.

I’m talking about branded bots that live on messaging platforms like Facebook, Slack, Skype, Kik, eve...

You need more than grit, grind, and Gary Vaynerchuk quotes to grow a successful startup these days.

Now, don’t get me wrong. I’m not here to knock #TheHustle. I know it’s a vital resource every startup must rely on from time to time. But what you don’t want is a culture where acquiring custom...

While CFOs typically spend the bulk of their time in the accountant role, most would rather be more involved in business leadership. To achieve this goal, they must streamline the accounting function to free up more time to partner with other business executives. Armanino’s 2016 CFO Evolution Sur...

If you haven’t heard, health is hot and leading a holistic, green lifestyle is back en vogue.

Society’s newfound reverence for things such as kale, quinoa, and of course, avocado may be considered the apex of this movement, but turns there is so much more to it.

In recognition of this sort ...

As a small-business owner, you should always be looking for an edge on your competition: the latest tech tools, the best talent, the most effective marketing strategies, etc. Yet, you might be overlooking one of the oldest and most profound methods of improving your business: Education.

Many l...

Quora has yet to meet a question it couldn’t answer.

A platform for sharing and growing the world’s knowledge, Quora has built a massive community of curious, ambitious and inquisitive people. Today the site enjoys hundreds of millions of monthly visitors and is available in five languages and...

There aren’t many secrets to having a successful startup: Most entrepreneurs will freely tell you that it’s a messy mix of good timing, quality products, good luck, and a dash of hard work. To put it plainly, in starting and running a business, there is no simple equation for success.

Yet, bu...

If you mention that you work for a British technology startup, most people assume that you’re based in London, or at the very least, a major city like Manchester or Birmingham.

But Cronofy isn’t. We’re based in Nottingham, and our team is distributed across England.

Adam Bird, our CEO, ch...

No matter what the event, companies always come armed with branded promotional products hoping to leave impressions on the hundreds or thousands of people who come through their booth. Be it tradeshows, networking events, or conventions, the concept stays the same. We know that giving out promoti...

Advertisers, founders and even major conglomerates have viewed the millennial customer as an elusive, unpredictable enigma practically since the term “millennial” permeated our modern discourse.

Most fail to recognize the nuances of the millennial experience and are unable to pinpoint what the...

Some feelings in the world are unlike any other.

Falling in love, flipping your pillow to the cool side and letting out a really big sneeze are some that top the list, yet the best of the best is undoubtedly discovering unexpected money.

There’s nothing quite like finding a crumpled up bil...

So, you’re considering coming to TechDay. That’s great! You’ve clearly got a good head on your shoulders and incredible foresight into how to grow and scale your business.

As a member of the tech community, you're likely already familiar with the main reasons to attend the UK's largest startu...

Let’s start by defining “influence.” At its core, influence is defined by Merriam Webster as “the power of producing an effect without apparent force.” Basically, it means that Nike makes it look easy when they release a shoe that gets the sneakerheads up at dawn, or how Apple defines mobile desi...

The first thing you need to do when promoting a product is ensure that your audience understands what you’re talking about. Potential customers need to understand how they can benefit from a product before they even consider buying it.

That’s why it can be so difficult to market an API. And t...

For those who don’t know, artificial intelligence is not just a futuristic technology prominently featured in all of your favorite sci-fi films.

Despite its near fantastical connotation, AI is very much present in modern society, with advancements in the field being made everyday.

Clarifai,...

Amongst life’s many simple pleasures from sleeping to laughing to Netflix and beyond, eating is by far the best.

Yet all too often this “simple” pleasure actually becomes quite a debacle. Cooking can be a hassle, and delivery services are either alarmingly expensive, or worse, just plain gros...

It’s been an incredible journey building my company, Mosss, a self-service tool for interior design. We combine machine learning technology with world-class designer insight to deliver the ultimate design intelligence platform. However, my story didn’t start in tech. I started my career as an arc...

Many say that the press release is dead. While, I get where they were coming from I don’t necessarily agree. There is a time and place for a press release and the over/misuse of press releases have given them a bad name. That said, when I speak with media contacts (which I do daily), “send me the...

While you may not realize it, you’re a data factory, producing data at every turn you take. Grabbing your morning coffee and paying with a credit card? You’ve produced data for the store and credit card company. Googling directions to your first meeting of the day? You’ve created data from your s...

Originally launched as Overseas Student Living (OSL) in 2011, what is now known as Student.Com has established itself as a thriving global brand.

The company’s mission is to provide student accommodations for international co-eds and has successfully done so in 426 cities and counting.

T...

There are so many components to seeing success with a start up business. You need a great product, customer service, marketing strategy, strong business plan, and the list goes on. But you can make the argument that none of these can be achieved without having the right team. Making sure you surr...

At the heart of all good business is good branding. Today, arguably, there are no truly original ideas, and so within the fiercely competitive and increasingly overcrowded realms of the tech startup world, building a robust and memorable brand can be the only assured way of differentiating yourse...

This post originally appeared on General Assembly's website

It’s no secret that coding is one of the most in-demand skill sets in today’s tech-driven world. According to a 2016 Burning Glass report, programming jobs are growing 50% faster than the overall job market. Companies in all industrie...

In the early stages of your startup, press coverage could seem like the golden ticket to get your business in front of the right customer or investor. However, take a moment to consider the sheer volume of requests that journalists and writers get on a daily basis. Applying empathy and being stra...

Beyond misplacing the remote or waking up a minute before your alarm is set to go off, there aren’t many things worse than moving.

The already laborious process is often made worse by hidden fees, sketchy movers and general anxiety that your stuff will never make it to the other side.

Due...

As ICOs become mainstream, entrepreneurs may wonder if they are a fit for their ventures.

ICO, which stand for initial coin offering, is a means of crowdfunding that is being increasingly used by startups as a replacement or supplement to raising venture capital. Already the amount raised by ...

Small businesses exist to serve nearly every kind of need. You can find companies with offerings like delivering cookies on-demand or messages and photos printed on a potato, delivered fresh to your door.

Though what MuleSoft offers may not be as easily understood as an everyday consumer pro...

New York City is big, bustling and once again doing what it has always done best — attracting the world's best and brightest to illuminate the city’s standing in the startup arena.

It used to be that if you were serious about starting a tech company you went to Silicon Valley. But emerging en...

“Sexy” is probably one of the last words that comes to mind in relation to insurance. However, as the Baby Boomers age and traditional insurers look for technologies in order to respond to the evolving demands of millennials, the perception of insurance is changing. Insurance combined with tech:...

As an enigma to many, more and more companies are aiming to demystify the world of social media.

Countless startups have created services to help users navigate this confounding space, yet almost none have successfully done so as well as Click To Tweet.

A company that grew to extraordinary...

The fervent health craze that has recently overtaken society has spurred a number of peculiar trends from cupping to placenta pills to oxygen shots.

Most of these fads have a validity that is questionable as best whereas others seem to exist solely for the financial gain of Instagram “celeb...

From tangled headphones to spinning rainbow wheels to the ever classic broken nail, first world problems are pervasive and far reaching.

Yet worse than forgetting your charger at home or having no wifi at a restaurant, not properly captioning the photo you spent hours editing can have detrimen...

Finding the perfect home is always a challenge, but in New York City it’s a whole different beast.

Along with incredible shopping, culture and some of the world’s most renowned restaurants, NYC is known for its cutthroat real estate game.

Apartments get swooped up before you can ask if ther...

Whether you’ve at any point created a Pinterest page or have perhaps fallen down the rabbit hole of Instagram’s #interiordesign pages, you understand the impetus behind Homepolish.

Previously reserved for those with a more expendable income, interior design has become a fad that’s overtaken t...

Developing an intellectual property (IP) strategy early in a startup’s life is critical as mistakes risk impacting valuation and long-term viability. This is easy to say, but any startup knows it needs to be judicious with its resources. Most startups’ IP portfolios will therefore not be getting ...

Most entrepreneurs are comfortable with the concept of venture capital, but many founders are fuzzier about its loan-based cousin, venture debt. Venture debt has exploded in popularity in the last few years. Tomasz Tunguz notes that it’s 16x as popular as it was only six years ago. For some start...

Think about what technology has done for auto racing over the last decade: Systems for anti-lock braking and launch and traction control mean drivers can mash on the accelerator and carry more speed into the corner without spinning out or turning tires into liquid rubber – with a human still pla...

How will you take your career to the next level? Learning professional web development skills presents the most rewarding and immediate career opportunities, but even learning the basics can help with productivity and automation, as well as soft skills like attention to detail and logical reasoni...

If you haven’t heard, social media is pretty important in this day and age.

A successful social presence can allow a startup to rival the caliber of its competitors or even rise to the ranks of much larger corporations.

And yet, for many, social media remains an enigma.

All too often, e...

Growing startups are busy places and that's a good thing, when the busy-ness is truly productive and goal-focused. There are plenty of great, reasonably priced tools available to help you manage your startup's productivity, but finding them on your own would be one more item on your to-do list.
...

In its sixth year, the nation’s largest startup event somehow grew to be even bigger.

Bringing in over 35,000 attendees of veteran investors, renowned members of the press, users, job seekers, corporates and more, NY TechDay reflected the rapid expansion and vigor of the startup community.

...

The rapid rate at which many startups rise, fall then disappear into entrepreneurial oblivion can be attributed to a number of different reasons.

Perhaps the company failed to solve a real problem or maybe a primary investment fell through. However, one of the most if not the most prominent r...

When CEOs of early-stage companies think about growth capital, they rarely think of debt financing. Venture capital has a larger mindshare, and a lot of founders are anxious about taking money that has an interest rate or repayment cap attached.

They shouldn’t be. Financing your healthy growin...

When you're launching a startup, the right domain name can help you get your message in front of your market, the media, and potential investors.

There's a lot riding on that one URL.

Your domain name can build your brand and convey the right image, or it can give potential clients and in...

Creating a company culture that inspires and motivates your employees to do the best work of their careers is one of the hardest challenges your business may ever face. And unfortunately it’s one that only gets more complicated as the business grows.

In the early days, the company’s culture c...

Everyone talks about the importance of a personal brand, but is it really worth taking the time to work on your own brand while you're also building a startup?

There are two answers to that question. The first is yes, because your personal brand can enhance your startup's marketing, credibili...

Entrepreneurs fighting to reach $1M in annual revenue have a one-track mind. Ask one how they plan to raise capital to meet their sales goals and the response you’ll likely receive is, “Venture capital.”

Trading precious equity in exchange for capital is usually the first funding option entre...

Your job is your life.

I know, this isn’t true, but the way you spend ten hours each day will inevitably occupy your thoughts, even when you’re off the clock. Finding the right company and role will drastically increase your overall wellbeing.

As the head of career success at Fullstack Aca...

Just like laptops, cars and even cheeseburgers were upon their first introduction to society, PopSockets are the latest invention people don’t know that they need.

Able to be used as a phone stand, an ear bud holder and a tool for seamless selfies, PopSockets have slowly but surely been makin...

As the startup community continues to thrive and prosper, more companies are aiming to be the go-to resource for this ecosystem of founders.

The amount of HR platforms has grown exponentially in recent years with many aiming, particularly, to garner the attention of small and medium size busi...

Depending on where you are in the lifecycle of your startup, you may be thinking about reaching out to accelerators to take your business to the next level. There’s no such thing as a free lunch, and the same idea applies to the world of accelerators. Before we take a deep dive into the pros, con...

Picture two scenarios. One, you’re working in tech but want to take your career to the next level. You’re a marketer, a project manager, or an aspiring entrepreneur with big plans for the future.
Second, you’re not working in tech and want a sure-fire way to enter this exciting sector.

In ei...

One of the most common questions founders ask us is how to structure their next financing round.

Typically, early-stage startup financing takes one of three forms – convertible preferred equity, convertible debt or an alternative instrument such as a simple agreement for future equity (SAFE)....

This post originally appeared on Justworks' blog

You’ve read the stats, and perhaps you already know why a diverse workforce is important. It lifts employee creativity, ushers in productivity, and better represents the wide array of people who use your product or services.

But how should y...

If you're a regular reader of this blog, then you know that ineffective and outdated accounting solutions are a problem that many businesses face, and one which has serious consequences. When businesses rely on suboptimal accounting software - or, worse, basic spreadsheets - then they run a huge ...

A good blog can do a lot of things for your business. In particular, it can drive traffic to your site and build brand awareness for your new startup—if you follow some best practices.

Here's how to use your startup's blog to raise your company's profile.

Using your startup's blog to boost...

Raising capital is hard, even if your startup has high profit margins and strong growth. In the best-case scenario, you secure financing after a months-long marathon of wooing investors, talking to banks, and collating reams of paperwork. But more likely, your months of work will leave you empty-...

Here is a bold statement: Diversity already exists among job applicants. The challenge is translating diverse candidates into diverse workforces across industries. Why is this even a challenge? Because bias in the hiring process crops up, and often contributes to a lack of diversity as well a...

With every advancement in technology, the opportunities to reshape the way that global industries operate increase. Whether it is finance, heavy industry, transportation, or agriculture, an injection of new ideas can create staggering efficiency opportunities or new markets. However, new technolo...

Due to the rapid rate in which startups both rise and fall, entrepreneurs no longer have the luxury of just “winging it.”

Every decision needs to be tactful and each choice must be thoroughly thought out and backed by tangible data.

That’s where Optimizely comes in.

Boasting the accola...

Part of the thrill of starting your own business is learning a lot of new things really fast. In fact, there's often so much to learn that it can be hard to prioritize or know where to start.

That's where experienced mentors and startup-focused training programs can be a huge help. Insight fr...

In a time where rogue killer clowns are an actual IRL thing and the princess of pop culture, Kim Kardashian is getting robbed at gunpoint, the desire for comprehensive security has never been stronger.

However, despite the probability of a Purge Night style apocalypse in 2017, it isn’t via fea...

Startup failure statistics vary widely, but even the rosiest numbers show more than 50 percent failing within five years. Startup founders often have obligations to many stakeholders, including family, employees, investors, and perhaps customers. So when they are forced to face the reality of the...

During the early stages of your startup, you may have the energy, motivation, and the idea to present to potential collaborators and early investors. However, the likelihood of completing some of these things in a strategic and informed way, all by yourself, is going to be an uphill and unnecessa...

It's the classic startup success timeline.

Start small and lean, prove your idea's value, and scale up as demand grows.

Most entrepreneurs have the lean start part down and plenty of great ideas. But the scaling up process can run into speed bumps that slow your growth or hurt your brand. ...

As organizations mature, so should their customer support strategies and practices ~ ensuring that culture permeates every facet of an organization. In an article for Harvard Business Review back in 2013, we at Freshdesk called this The Great Hierarchy of Support Needs. As we’ve grown, like mos...

For anyone who’s ever had to succumb to wearing an ill fitting, tired and overall just tragic suit, the inherent value of The Black Tux should be evident.

In disrupting the men’s formalwear industry, The Black Tux is aiming to vindicate those who have ever been victimized by a bad suit.

W...

One of the best perks of working at General Assembly is that employees can take any part-time course or workshop for free. Last year, I wanted to learn how to code and debated between GA’s courses in front-end, back-end, or JavaScript development.

I landed on the Back-End Web Development (BEWD...

Are you an entrepreneur ready for your 15 minutes of fame and thinking about auditioning for the hit TV show Shark Tank? Read tips from these Columbia Business School alumni first before diving in.

Many entrepreneurs dream of landing a spot on the addictive ABC TV show Shark Tank. They think a...

At a time where entrepreneurship has reached new heights and the startup community has never been larger, the role of crowdfunding platforms is more essential than ever.

For both budding founders and more seasoned entrepreneurs, crowdfunding is one of the most tangible means to fostering a gro...

If you’ve ever gone through the strenuous process of seeking a new job or exploring a new career path, you know it’s no easy feat.

Connections are often the most significant (if not exclusive) means to a career boost, but unless you’re tight with Oprah or family friends with Mark Cuban, meani...

Your mornings can set the tone of your entire day. A bad one can put it into a tailspin and leave you with more problems than solutions. To help you increase your productivity, we have prepared some foundational tips to get your day off to the right start.

Say No To The Snooze Button

The a...

Whether you can raise enough capital through friends and family, or have to bootstrap every cent, you should think through the timing of when to quit your day job to pursue your startup full-time. Investors value when a founder and their team goes all in on their startup. However, they also want ...

When I search for a movie time on my phone or computer, I am presented with ads (for example, from Google AdWords). When I ask Alexa, no such ads exist. Yet.

The growing proliferation of voice-enabled devices like Amazon’s Echo and Google’s Home raises some interesting opportunities and challe...

So you’ve built an awesome product that you know your customers are going to love, you’ve outlined your marketing plan, and you’ve formulated a killer customer acquisition strategy - you’re going to be the next big thing. You then then throw up a landing page and the leads start pouring in – just...

Right now, the growth of your startup is in your hands. Like all of the success stories out there, you need to be memorable. Not only should your product or service be great, but your marketing should be too. Engage with your prospects and customers. Make them feel good. Ever receive a free givea...

For anyone who has ever had to go to a pharmacy at any point for any reason, the value behind Capsule should be blaringly obvious.

Aiming to spawn the “modern pharmacy” Capsule is redefining the hegemonic standard of healthcare by making it “kinder, smarter and better.”

As an inherently re...

Though most businesses demand a certain level of trust from their customers in order to survive and scale, for DogVacay the stakes are much higher.

As a company that provides “cozy homes” for pets with “loving sitters,” establishing deep trust is sine qua non.

As nearly all pet owners vie...

While back in the day, planning a trip exclusively required the expertise and know how of a seasoned travel agent, today, our means to doing so are practically infinite.

With the growth of the online stratosphere along with society’s seemingly revamped wanderlust, inordinate amounts of travel ...

In a time when entrepreneurship is broadly defined and essentially anyone with a laptop and an idea has the ability to start a business, the need for outsourced talent has grown exponentially.

Creative founders may require the assistance of those more financially minded, whereas business savv...

In modern society, it appears the role of the standard 9-5 job is quickly diminishing. With the recent boom in startups and the idea of working remotely becoming more hegemonic, typical “work hours” are being redefined.

This transition has subsequently spurred a shift in how companies shape th...

In this time where an abundance of new dating platforms are on the rise, how does Zoosk stand out and attempt to remain dominant in this space?

-Zoosk is one of the few digital dating companies that is both growing and profitable: we are in a position to constantly invest resources in our tech...

You may realize along your startup’s path, that the first iteration of your company’s brand is just not working. If you have stayed the course and continued to thrive with your initial product, variations in the marketplace and growth may compel you to explore a new look and feel. However, before...

Esteemed businesswoman, Lori Greiner shakes her head gently with a miffed smirk on her face as her colleagues spout rationalizations as to why this product is doomed to fail. The QVC queen chuckles knowingly as both Mark Cuban and Robert Herjavec ultimately assert that they’re "out,” swiftly and ...

With society’s mounting cynicism and digital savvy, the challenge for a brand to connect with young users has never been more onerous. Blatant appeals for sign ups are swiftly deleted and advertisements embedded with cliched cultural commentary are met with rolled eyes and ridicule.

As target...

I. Introduction

Today, cloud computing has become a basic resource for organizations of all kinds. A report from Technology Business Research found the global Software-as-a-Service market will reach $67 billion in 2018, up from $49 billion in 2015 - a compound annual growth rate of more than 8 ...

It requires extraordinary commitment and passion to transform an idea into a bona fide business. Startup life is nothing if not a massive time commitment, but in striving for success, most entrepreneurs are willing to make the social sacrifice. And while dedication is paramount in fostering a thr...

Whether you are just starting out, or have already exhausted every other option for capital available, friends and family may come into play as a source of funding. These people have been your fans before you built your startup, and they will hopefully be around for years to come. Though they may...

Most of the first wave of tech unicorns and start-up billionaires were B2C businesses. The likes of Amazon, Google and Facebook started out by solving problems for people, rather than for companies (even if the latter two ended up making most of their revenue from corporate customers).

As a r...

From finding investors, to getting the right team in place to actually selling your product, founders of startups have A LOT to think about as they build their companies.

And for those founders who have yet to establish a marketing team, social media marketing is one of the quickest and smart...

Whether you are working on an entirely new venture or brainstorming new features for your current product line, it can feel extremely overwhelming. The uncertainty of how your solution will translate with consumers can paralyze even the most ambitious of entrepreneurs. And while there is no guara...

On-Demand ride services have become hegemonic fixtures within modern society, but not all are created equal. Though Uber continues to perpetuate dominance in this industry, others are severely rivaling the driver giant.

With Gett’s direct, clever advertising and avant garde visibility tactics,...

After spending several years in the app development world managing Messapps, I realized there is one very popular misconception that people have about apps. Most people think that once you publish an app your work is done. You upload it to the app store and then just collect a monthly paycheck. U...

It is critically important for the founders of a company to intimately understand the company’s Key Performance Indicators (“KPIs”). Founders cannot hope to grow a company in any meaningful way without an almost obsessive focus on its KPIs. Why? Because KPIs, if constructed correctly, give man...

You don't need to be at the scale of Google or Uber to provide your team the option of working remotely. However, doing so does require some initial planning. It may seem that remote teams are a no brainer to give your startup the competitive edge in obtaining top talent, but make no mistake, rem...

If you see virtual reality as a thing of the future, you’re living in the past. The innovative technology developed by IrisVR is here now and is having a massive impact in the architecture and construction industry.

Shane Scranton, the CEO and Co-founder of IrisVR took the time to chat with Te...

It’s not surprising that a company originally co-founded by Kim Kardashian West has achieved global recognition and sublime popularity. However, even after the most notorious Kardashian sister’s departure, ShoeDazzle has continued to thrive and beat out competitors within the market.

The tact...

Amongst the many challenges of being a fully functioning adult, responsibly managing finances is one of the most confounding. From choosing the right credit card to understanding what the heck a 401(k) truly is, personal finance can be a daunting and complicated struggle.

NerdWallet, however a...

Whether investing to you is somewhat an enigma or if you’re a seasoned investor, Betterment is the ultimate automated investing platform. The company has grown exponentially since it’s inception in 2008 and has gained the attention of big name firms and veteran investors.

Joe Ziemer, Better...

Executive Summary

To view and download the full infographic, click here.

Since Google’s revelation about the lack of gender and racial diversity in their payroll, a harsh truth in the startup community has come to light. Women, and especially women of color, are disproportionately under...

Many startup ideas are originally spawned by the lived experiences of their founders. However, beyond this initial surge of inspiration, a lot of companies don’t continue to perpetuate the values garnered from their “former” lives.

Frame.io, however thrives on this past expertise. A video coll...

In a time when startups are popping up like daisies and nearly everyone wants to claim the title of “entrepreneur,” it’s not surprising services to cater to this community are materializing just as rapidly. Automated HR platforms, specifically are now ubiquitous enterprises that promise to be a s...

Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual...

Whether you are launching your startup’s alpha, beta, or finished product, the splash you make in the media will be determined by the effort and preparation you put into it. No matter if you are well past seed stage or are already focusing on your Series C raise, garnering press coverage is a m...

Whether you’ve gone through the process of buying a home or are simply an avid viewer of Bravo’s Million Dollar Listing, you know the experience can be complex, frustrating and sometimes downright volatile. However, in a time where it seems like everyone is striving to get in on the real estate g...

Boutique spinning classes have grown to mainstream prominence within the world of fitness with some even garnering near cult like followings. Yet, with mounting demand and constant bursts in popularity, a number of these classes have become increasingly exclusionary in terms of cost and convenien...

Having created content marketing programs at four startups now, I realize the only way I’m able to feel fully confident in what I’m putting out there is by drafting a comprehensive Brand Book. This process begins with the classic ‘if my brand was a person, who would they be’ brainstorm; then dril...

Fantasy sports have grown to mainstream prominence within the United States, but have had less velocity in the European market. As this begins to change, numerous companies have attempted to monopolize fantasy sport’s niche fan base but have proved unsuccessful. Many haven’t been able to garner s...

You know you are a bootstrapped startup when only one member of your team orders a single, small coffee at the local coffee shop so your company can use the free wifi. It can seem daunting when you are pooling any resources you have available just to keep the business going, let alone think about...

You may be tempted to build your company as a solo act, but remember that some of the most enduring companies were not built alone. Zuckerberg, Jobs, Page, each of these founders all had counterparts and co-founders that helped them get their companies to where they are today. Though a co-founder...

Whether you’re the founder of a full-fledged company, or have ever just had an inkling of a startup idea, you’ve likely fantasized about entering the Shark Tank.

The opportunity to pitch to the likes of esteemed entrepreneurs like Lori Greiner, Mark Cuban, Kevin ‘O Leary amongst others, is o...

Even if a has company has raised billions of dollars, it may still lack a brand as strong as Poppin’s.

Its vibrant aesthetic and clever copy has garnered the attention of countless consumers and businesses, allowing Poppin to grow at an exponential rate.

Meredith Zenkel, the Sr. Director o...

Though the humble beginnings of some of the world's most successful companies begin within the confines a garage or a home office, this is rarely the final headquarters for any business. There can be an energy and excitement that comes with answering conference calls while you hear your neighbor'...

Amidst all of the responsibilities you have to juggle when building your business, naming your company can seem overwhelming. Think about it, whichever name you decide on will be the thing that you mention more often on a daily basis than any other word, so it deserves some care and attention. Ho...

Home may be where the heart is, but Zillow is where the homes are. An online real estate database, Zillow has become a “go-to” destination for renting, buying and selling and has even won the affection of the illustrious millennial homebuyer.

Much of Zillow’s success can be attributed to their...

Aside from the 2016 Presidential election, there is nothing quite as polarizing in our modern discourse as drones. Anecdotes of drone use constantly make headlines, however despite this immense media attention, the technology remains an enigma to many.

The future of drones is shrouded in myste...

For a busy entrepreneur, trademark protection may be the last thing on your mind. It’s understandable. You’ve got a to-do list longer than the Great Wall of China and you keep adding more to it everyday. However delaying the trademark registration process will ultimately be detrimental to your st...

Before you embark on the path of startup entrepreneurship that involves days that start at 6:30 in the morning and may not finish until the sun rises, consider the following tips to help define what kind of business best fits your end goal. Eric Ries, the author of the Lean Startup, defines a sta...

In the age of DIY, no company is more synonymous with the trend than Brit + Co. Founded in 2011, Brit + Co is a digital media and commerce company that offers a slew of DIY projects, kits and online classes. With a reach of over 90 million per month online and across platforms, what began as a sm...

I was in bed during my junior year at Boston University, when I opened my computer to a familiar villain - an email from Bank of America notifying me that my balance had fallen below $25. Looking back, these emails were the best thing that could have happened to me. They lit a fire in that drove ...

The UK: Building Tomorrow's Digital Powerhouse

Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to su...

Though infrastructure monitoring may not be the world’s sexiest industry, Datadog has found a way to rewrite the narrative. Literally. As a leader in the business, Datadog has gained the attention of major media publications such as Forbes and Fortune and continues to have a thriving consumer bas...

For anyone who has ever grappled with a difficult decision, SurveyMonkey, at one point or another has probably been your salvation. A nearly unrivaled leader in polling and surveys, SurveyMonkey has grown to be synonymous with the industry itself.

Frances Sun, SurveyMonkey’s Head of Content is...

While the world as a whole may not yet know Orbital Insight, Orbital Insight certainly knows the world. Through analyzing millions of satellite images at a time, Orbital Insight has successfully revealed key socio-economic trends to influential companies, industry leaders and even government inst...

As any successful startup founder can tell you, branding your company the right way is paramount. Without a distinct voice and aesthetic, or one that is too dull or flimsy, even if you have a phenomenal offering, your business will ultimately fade into oblivion. And while branding as a whole may ...

Miki Agrawal is changing the world one taboo at a time. As a proud feminist, Agrawal has continuously utilized her business savvy and entrepreneurial expertise to not only empower women, but to rewrite a slew of society’s most hegemonic narratives. Named one of Forbes’ “Top 20 Millienials On a Mi...

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into the wild success it is recognized ...

Financial service providers are recognising that to keep up with the pace of innovation they should collaborate, not compete, with FinTech startups. It’s not just the banks who benefit, but the startups themselves, and ultimately the end customer.

In a world where customers want a banking rel...

It’s a fact that’s true at any stage of building a business - every penny counts. But of course, when your business is a startup, there are probably a great deal fewer pennies to play with.

When you’re pouring all your resources into developing your products or services and recruiting the bes...

Amidst the seemingly endless sources of advice you can pull from the internet, it can feel overwhelming in determining which insights are actually valuable. Not to worry because we’ve got you covered. Below you will find eight key tips to keep in mind while building your startup to set yourself u...

A giant in the music industry, Sonos is unrivaled in defining what’s cool. They’ve the shaped way society listens to music through fostering a narrative that speaks directly to the modern sensibility and thoroughly understanding the consumer experience.

Sonos widely recognized brand is both d...

As a former McKinsey and private equity consultant, I spent years providing direction to multi-million dollar corporations on their growth and development. The traveling and long hours may seem glamorous to some, but eventually it became difficult for me to manage it all with a young family. This...

Every single day, multiple times a day, I check and use an app that my company created called, Lynx. Lynx was built to make sharing, saving and consuming articles easier with your people. We pulled the plug on marketing, investment, and development into Lynx over a year ago, but it still sits pro...

On the long road to building your startup, you may run into unfamiliar terms you have never encountered before. As you deliver your first or even fiftieth pitch to potential investors, you might hear acronyms that will take you by surprise and leave you scratching your head on how to respond. Fea...

Eric Grosse is no stranger to the startup ecosystem. In fact, his rolodex of experiences rivals the caliber of most entrepreneur’s and his success stories speak for themselves. In the past, Grosse co-founded Hotwire, was the President of Expedia Worldwide, the CEO of TaskRabbit and Executive in R...

Everyone’s number one favorite activity has been a source of inspiration for near countless tech companies. Aiming to disrupt society’s most beloved pastime, there are now what feels like limitless ways to do what we do best: eat.

However, while many startups miss the mark in this disruption, ...

The Lean Startup Methodology changed the way we go about starting businesses. Instead of creating a business plan worthy of a Harvard Business School case study, we go out into the market space that we know and find a problem. Then, we validate the problem and see how the market is dealing with, ...

Startups that seamlessly fit within pop culture have an inherent advantage in branding. In garnering visibility, companies that possess a certain “sex appeal” don’t need to try as hard in thinking creatively about their content, advertisements and voice as a whole. However, businesses that lack t...

The new-and-improved revenue recognition rules go live in 2018 for calendar-year public companies. But many organizations have taken a wait-and-see approach, patiently holding out until the AICPA’s Financial Reporting Executive Committee (FinREC) works through industry-specific concerns. Now that...

“I’m a startup. I don’t have a huge recruiting budget but I need to compete for top talent with established brands and companies who can shower candidates in cash. What can I do?”

We hear about this situation often, and the answer is, plenty! Following are 9 tips – that we’ve employed ourselve...

Growth hacking is an awesome method of producing amazing results in a short amount of time. If your goal right now is to rapidly expand your customer base and get your product noticed, this is the ideal way to do it.

There are tons of ways that you can achieve your goal, but the following fiv...

Beyonce does it. President Obama does it. The Queen of England does it. In fact, everyone does it. Yes, as the time honored 1977 children’s book penned by Tarō Gomi asserts, “Everyone Poops.”

Yet while every global citizen, whether they care to admit it or not, partake in this daily practice, ...

Netflix has dominated the entertainment OnDemand market with Hulu and Amazon Prime following not too far behind. While this space seems impenetrable as these giants of companies occupy the current media space, FlixFling has dared to try.

In 2010, Brad Heffler, Chairman of FlixFling, sold his ...

As a developer, your LinkedIn inbox may be bombarded on a daily basis with requests to join a company, do some freelance work, or help develop an MVP for an emerging startup. But being in the startup world does not necessarily mean you need to be a founder or a CTO, although they are certainly op...

Even in 2016, the logistics of air travel continue to be an enigma for those suffering from wanderlust. Sites such as Kayak and Orbitz have been able to alleviate some of flying’s most frustrating challenges, but certainly not all.

Hopper, however, is aiming to change this. Founded and run by...

Nanette Wong is a creative and savvy influencer when it comes to: fashion, food, music, and art. She makes her living writing blogs, taking photos, and creating video content for a growing list of online and print outlets such as Glam, Chairish, Mode Media, Houzz, Design Milk and Brit + Co among...

On the winding road of entrepreneurship, you may not be thinking about the structure of your business as it relates to tax liability. Innovation, disruption, and making continual progress is instead most likely at the forefront of your mind. However, as you revisit or fill out your business plan ...

Working with an AngelList syndicate is a great way to raise money and establish important connections for your company. But not every syndication is successful. Having syndicated 31 deals through our AngelList syndicate, Barbara Corcoran Venture Partners, I would like to share what I have learn...

All startup founders recognize that creating awareness and “buzz” around their new business is paramount. Strong visibility helps support sales growth, attract additional investors, and makes it easier to hire top talent. But too often, founders of early stage firms are overzealous in building bi...

Regardless of where you are in that startup life, you need money to keep the lights on, the team happy, and the momentum going. Raising money may not have been your dream when you began building the company, but your ability to do so will determine how far it will go. Understanding the different ...

Earlier this year, Bikini Luxe stirred up quite the controversy on social media by posing the question, “Is this appropriate for Linkedin?” in conjunction with a booty shot of a bikini clad Miss Universe contender, Natalie Roser.

The online swimsuit and clothing retailer’s CEO & Founder, Cand...

One of the most comprehensive tasks in marketing is a rebrand. They’re necessary when business feels stale and creativity lulls; this urgency is stressful. It’s more exciting to rebrand when reinventing your company happens organically.

My job for the 2016 calendar year is to rebrand the compa...

As the modern fitness craze has proliferated beyond what any of us could have previously imagined, new tech has sprung up to satisfy this newfound obsession. Whether subscribers of the healthy living lifestyle simply have a strong affinity for kale or attend spinning classes on a daily basis, the...

From New York City to Los Angeles, TechDay has made a point of traversing the nation to bring our resources and massive community to the world’s most innovative and dynamic cities.The chosen locations are deliberate and must reflect a vibrancy and dynamism that is palpable when measured against o...

Mid August brought the return of the second annual Blockchain Conference, a national series, to New York City. The event is hosted by FinTech Worldwide, which is an organization based in London, and most known for its FinTech Weeks around the world. For those who don’t know much about blockchain...

Millennials are a largely untapped demographic for nonprofits and non-governmental organizations (NGOs) in today’s world. This generation is arguably the most tech-savvy and socially conscious of the generations, however, many current crowdfunding platforms are not engaging millennial and younger...

Whether you’re a new startup founder or aspiring developer, becoming fluent in at least one coding language is paramount to fostering a successful career. With different languages seemingly springing up daily, it can be difficult to determine which are the most viable for you and your company. Fr...

While every entrepreneur dreams of becoming the next Bill Gates or Mr. Wonderful, many lack the foresight to reach this pinnacle of startup success. They get distracted by the big picture and become too starry-eyed to focus on the nitty gritty that inherently comes when building a new company. A ...

With the massive proliferation of mobile dating apps since Tinder’s inception, modern singles have an overwhelming choice when they finally decide to download one of these digital matchmakers. As the aforementioned app is certainly considered ‘the big dog’ in this dating game, you may find other...

When Kajsa Ollongren first began serving her term as the Deputy Mayor of Amsterdam, she noticed that cities around the world seemed to be catching the startup fever, but Amsterdam was not yet on board. “So we invited startups in Amsterdam, some new ones and some established ones, to the Mayor’s h...

If you love the sultry aesthetic only lingerie can procure, then you’ve certainly stumbled upon Adore Me. The self described “New Face of Lingerie” certainly deserves the moniker as Adore Me has in only a short amount of time come to be the go-to destination for this sexy apparel. Morgan Hermand-...

From AirBnB to Dropbox, Reddit and beyond, Accelerators have proven their ability to foster the success of startups. The more renowned ones have collectively helped raise billions of dollars through hundreds of companies and at TechDay’s inaugural event in London, they will all come together unde...

For decades, the tech and startup community paid little attention to Washington, D.C. Entrepreneurs chose to focus their energies on building their companies, without much regard for the happenings of Congress or state legislatures. But in recent years, startups have begun to recognize that the d...

Whether you’re a devoted theater goer, or simply one that hopped on the Hamilton bandwagon, you’ve certainly heard of TodayTix. Founded only a few years ago in 2013, TodayTix has already established itself as the go-to place for theater tickets through revolutionizing the ticketing process. As Se...

Email campaigns are an important aspect to a company, brand, or product’s marketing strategy. From offering deals, sending newsletters, promoting products, to educating users, or sharing data trends, email marketing comes in all frequencies. Each campaign differs based on what you’re selling, who...

If you’re new to the world of entrepreneurship, the amount of terms that get tossed around can be overwhelming. We get it. The extensive list of abbreviated appellations can seem like your business cohorts are speaking a foreign language if you’re not yet used to it. So until you become as succe...

SeatGeek has successfully revolutionized the way in which tickets to concerts, sporting events, festivals and more are sold. They’ve become a thriving company having acquired a household name and being the immediate destination for those looking to experience a dynamic night out. As with any comp...

Jilliene Helman changed the entire real estate landscape when she founded RealtyMogul.com with her co-founder Justin Hughes in 2013. Today, the company is a thriving platform boasting the leading online, crowdfunding destination within the real estate industry. We sat down with Helman, to uncover...

Want to give your business an advantage right from the start? Customer service is the key. Yes, there are countless other things to do when starting a business, but it’s imperative that customer service be built into the very framework of your company. Customer service cannot just be an afterthou...

Minibar Delivery, the largest marketing and technology company providing wine, beer and liquor on demand, first launched a little over two years ago. Since then Minibar has grown to over 26 new markets, gaining visibility while maintaining a loyal audience.

Bringing significant awareness to a...

If you were to tell any startup founder or marketing executive that they’ll need to do 1,000 things to boost their visibility, they’d probably shoot you in the eye with a spitball (or wish they could).

Focus, we hear, again and again. You must focus on just one thing and excel at it. And that’...

At Museum Hack our mission is to reimagine the adult museum experience and get people excited about going to museums again. But make no mistake, we are a business and we measure our growth very carefully.

When we first started doing tours, we relied on word of mouth to attract new guests and e...

A veteran investor and founder of Brooklyn Bridge Ventures, Charlie O’Donnell has built a reputation for spotting successful businesses early on. Recognizing the potential of companies such as FourSquare, GroupMe, Refinery29 and many others has driven him to become a key player within the tech co...

If you follow members of the Kardashian/Jenner clan on Snapchat or perhaps lead your own life of luxury, most likely, you’ve already heard of JetSmarter. This jet chartering app has revolutionized the private flying space and has grown exponentially since its inception. Intrigued by both the idea...

“If you are successful, you are not breaking the rules. You are writing new ones.” - asserts Michael Houlihan, the Co-Founder of Barefoot Wine.

Barefoot Wine is an iconic brand that started its story in a laundry room of a rented farmhouse in the Sonoma County hills. With virtually no money o...

As companies and entire industries are transformed by digital innovation, the competition for tech talent continues to accelerate. You can ask leaders in nearly every thriving, innovative company – in any industry – about the biggest hurdles they face, and talent acquisition is likely to be at th...

Influencer marketing is fast becoming one of the most effective ways to connect with your target demographic. HyPR’s technology allows brands and agencies to better identify the true value of influencers. They also recently raised $5 million in a seed round of financing led by Edg...

From Silicon Valley to Wall Street, mindfulness and meditation is the newest secret to success. But this isn’t the search-for-enlightenment practice of the 1960s flower child. Instead, business leaders are reshaping it to fit the goal-oriented culture of their lives and with thought leaders...

Blockchain technology is best known for being the magic behind Bitcoin, but there are scores of other industries that are benefiting from this revolutionary technology. Before we take a look at the industries and companies innovating in these spaces, let’s break down this technology so we a...